Arbitron - Forums

Go Back Forums > Johnston County, NC > Discussion Group

Thread Tools
Old 01-23-2010, 03:00 PM   #1
Senior Member
bandmom's Avatar
Join Date: Feb 2005
Posts: 6,550
Default Arbitron

has anyone else received information from the Arbitron 'ratings' company?

Basically they're asking you to participate by wearing a device, they call it a 'personal meter' and says it will 'automatically collect and store a special silent signal that is part of radio, tv and cable broadcasts', then each night you place into the charger and it transmits this info for their use for ratings.

And they'll pay you $$ for ea month that you participate.
Sounds interesting and easy enough - but I am skeptical?
bandmom is offline   Reply With Quote
Old 01-24-2010, 07:37 AM   #2
Senior Member
Cleopatra's Avatar
Join Date: Feb 2004
Location: I'm what is wrong with public education these days...
Posts: 19,287

I have never heard of it, but a quick google surfaced videos on youtube accusing Arbitron of undercounting minorities, and having a negative effect on minority radio stations. It seems the Attorney Generals in NY & NJ had gotten involved, this was back in fall of 08.

Oh, and this was funny -
Cleopatra is offline   Reply With Quote
Old 01-24-2010, 10:47 AM   #3
Senior Member
dangerboy's Avatar
Join Date: Jun 2005
Location: auburn, at the wake/johnston county line
Posts: 4,512

arbitron is the rating service used by most advertisers to determine how to place radio buys. the new "people meter" is an advance over the old handwritten diary version of the listening survey. it's the "nielsen" of radio.

arbitron has had its issues over the years. they attempt to take a small sample and make it representative of a whole market by weighting various groups differently. they might think one group is less likely than another to fill out the diary, and they will either offer someone in that group more money to participate (like 10 bucks insted of 5), or they might "weight" a particular group by adding a built-in multiplyer. a difficult science, to say the least. and since arbitron is the most recognized and respected, only a few others have tried to rival them over the years, all have failed.

the upshot is that i would encourage you to do the survey. looking at it from a listener standpoint, this gives you huge power over local radio. your listening habits will be extrapolated, and as one person you might wind up representing 10's of thousands of people...
dangerboy is offline   Reply With Quote

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Powered by vBulletin® Version 3.6.8
Copyright ©2000 - 2015, Jelsoft Enterprises Ltd. Covers all of Johnston County, NC!

Our areas of interest include Clayton NC, Smithfield NC, Benson NC, Four Oaks NC, and Selma NC.